The market landscape is highly dynamic, needing whimsical initiatives from businesses of different sectors. Hence, changing trends have been evident in the market. The proliferating demand for e-commerce is the end-product of several such changes.
In the e-commerce landscape, images play a vital role and facilitate the needed visual idea about a product. When we consider automotive e-commerce, images hold a pivotal importance. Here, compromise in the image quality results in a subpar consumer experience.
One of the techniques to address this issue is image editing. It involves the use of several tools and techniques like Photo Morphing. This post provides you insights into photo morphing, enabling you to use it sensibly for your e-commerce campaigns.
Photo Morphing-An Overview
Photo morphing is an advanced technique that allows the end user to create a seamless blend of two or more images. With the same, you can facilitate artistic transformations. You can use such images to have better consumer engagement.
How Does Photo Morphing Work?
The following are some of the steps end-users must take to conclude photo morphing:-
- The first step requires choosing the source and target photos in the image morphing process. These pictures can feature faces, things, or any other subjects you wish to change.
- A set of matching spots or features are chosen on both photographs to provide a seamless transition between the source and target images. These points direct the morphing process and act as anchor points. When a face morphs, common features include important facial markers like the mouth, nose, and eyes.
- The source image is geometrically altered to match the locations of these points in the target image after the corresponding points have been found. In the designated regions, this transformation warps the source image to match the target image’s shape and structure.
- Following warping, a process known as cross-dissolve is used to combine the pixel values of the two images. The intermediate pixel value is produced at each stage of the transition by combining the pixel values from the source and target images. This seamless merging results in a shift that is gradual.
- Usually, the morphing process is broken down into several phases or frames. The level of blending between the source and target images is changed in every frame. A seamless animation that depicts the evolution from the source to the target image over time is produced by progressively altering this blending ratio from one frame to the next.
- After each frame is created, they are played one after the other to create a morphing animation. Depending on what kind of output you choose, you can export this animation as a GIF, a video, or a picture series. To produce eye-catching visual effects and transformations, this picture morphing technique is frequently employed in computer graphics, animation, and digital art.
Benefits of Blending Photo Morphing With Automotive E-commerce
The following are the benefits that make photo morphing a perfect blend for automotive e-commerce:-
- Enhanced Customer Engagement: Static photos can become monotonous. Image morphing creates an interactive element, allowing users to explore car configurations like color changes, wheel variations, or convertible top operations. This keeps them engaged with your listing for longer, increasing the likelihood of a sale. It leads to successful marketing and branding campaigns.
- Highlight Customization Options: Many dealerships offer a variety of customization options. Image morphing allows you to showcase these options visually, demonstrating the impact of different choices on the car’s overall look and feel. This empowers potential buyers to personalize their dream car virtually.
- Showcase Features in Action: Going beyond static images, image morphing can be used to demonstrate features like sunroofs opening, seat folding, or headlights turning on. This provides a more realistic and interactive way to understand the car’s functionality.
- 360° Virtual Tours Made Easy: Image morphing can be combined with existing 360° photos to create a seamless, interactive virtual tour. This allows potential buyers to explore the car’s interior and exterior in a more immersive way, enhancing their online shopping experience.
- Stand Out from the Competition: With availability of online listings, dealerships need strategies to differentiate themselves. Image morphing adds a unique and innovative element that grabs attention and sets your dealership apart.
- Improved Inventory Management: Image morphing can create variations of the same car without additional photo shoots. This saves time, and resources, and simplifies inventory management.
Spyne: Spyne is a platform that facilitates a panel to initiate and conclude photo morphing. Moreover, it facilitates multiple AI-powered tools suitable for commercial image editing.
Concluding Remarks
Image morphing is an extensive process that makes the images more refined and ready for commercial application. One can use these images by following a few steps in chronology. These offer benefits that transcend over their general application.